Liverpool plans to become a financial super power

Liverpool’s Managing Director Ian Ayre has given a big idea over how Liverpool are going to turn themselves into one of the financial superpowers of English and European football.

He’s hinted that everything Liverpool do is aimed towards the impending cost control measures which are imminent across the professional game, aimed at penalising clubs that spend more than they earn.

Ayre has revealed that Liverpool’s planned redevelopment of Anfield remains on track as the club looks to increase the current capacity of the stadium up to 60,000, matching Arsenal’s Emirates Stadium. The Liverpool chief told the Sun:

“Our goal is to extend Anfield but we need certainty and that comes with the acquisition of properties. Real progress has been made in acquiring them. Once they have all been acquired we will go through the planning process.”

However, that’s only a fraction of the story as Liverpool look to become a self-sustainable and profit producing business, able to stand alone and compete with the rich owners in football across Europe.

It’s a common aim at Liverpool to produce a situation where the club is not reliant on funds from a personal owner or one particular party.

The club’s owner and leader of the Fenway Sports Group, John Henry, has explained that he wants all entities under the FSG banner to be able to finance themselves and that’s only just started at Liverpool. He told a WEEI FM reporter in a radio broadcast:

“At LFC we have only just begun there to build revenues. It has a global fan base and a global commercial appeal.”

That global fan base is the key and it’s something which Ayre has confirmed continues to grow at a steady and healthy rate.